EASY MARK

CUBICOLOR

Music Video
Label: Anjunadeep Year: 2023

︎ WATCH

︎ STILLS

︎ LETTER FROM THE BAND

So our idea is something being chased. We imagined it as an animal being chased by another animal... maybe we don't even see the predator, it's just a presence or a threat that's always unseen. Could be moments where it stops running and watches the forest to see if it's still being chased, then sprints off again...

Would really lend itself to a gaming aesthetic as it's basically third person running through a world. The landscape can keep changing and can be as magic as you like.

In the song the prey wants to be caught, and maybe in the end the predator is himself all along, so perhaps in the game the big reveal is the thing chasing the animal [-character] was itself all along! Just a thought, but that was the imagery in our head when writing.
- Cubicolor

︎ CONCEPT & TREATMENT

I tried to design the environment and camera movements to feel like a computer game, hopefully lending a sense of immersion to the viewer, the same feeling you get when playing games...

I love the ‘low-poly’ look. Influenced by experiencing it in many indie games. It is only achievable in 3D, it’s high definition, crisp and sharp, yet visually it’s not realistic and it’s purposefully not detailed - its definitively minimal, so I always feel it invites me as a viewer to fill in the blanks with my own imagination, and I just love that, the idea of participation, and thought it would suit Cubi’s music perfectly...
- Cal Bain

︎ DEVELOPMENT

︎ CHARACTER DESIGN

︎

To see things you imagined brought to life in this way takes a true artist and Cal is just that, a wonderful mix of playfulness, artistry, commitment and technical wizardry, something we aspire to musically in Cubicolor!

To see his work evolve over the years we’ve worked together is so exciting to watch and we are very blessed to have him on our team and so excited to share this video with the world.
- Tim Digby-Bell (Cubicolor)